Poster series created to celebrate the fountain pen brand Waterman Paris for 100 years of writing instrument design and for the next century to come.
Waterman Paris is a brand built upon elegant, writing precision since the late 19th Century. To mark a new shift for the brand, these posters were created to celebrate the present and future of its lineup of fountain pens. Futurist architecture plays on scale while contrasting the sophisticated design of their pen's nibs.
The new posters for Waterman will be used for displays across their flagship stores. These posters will accent the industrial design of the stores allowing customers to experience the brand's colors in its many forms.